Strategy Moves

Strategy Moves

4.11 - 1251 ratings - Source

This book will become the bible of a bible for the field of business strategy for many years to come.An invaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundred international examples. Backed up by copious examples from industry: more than 300 examples in the text, and a unique chapter case study on how Japanese auto firms conquered the US market using a combination of various moves covered in the book. Almost twenty years after the appearance of Al Ries's groundbreakingMarketing Warfare, the time is right to bring the practitioners up to date with the thinking and show them how to use it. A Complete manual. The book is built around the 14 strategic moves. It shows you what move to use, how to use it, and when. Like a book of chess moves for business. PositioningandMarketing Warfareare two of the most successful books ever published in marketing/business strategy, andStrategy Playsclearly falls in that space. Will prominently feature endorsements from Kotler and from Ries.2 Toyotaa#39;s worldwide sales in 2002 were 25 percent above DaimlerChryslera#39;s. 3 The Japanese auto industrya#39;s success story is in no way diminished by Japana#39;s recent economy problems. ... In the low-price all-terrain category (below 540, 000) , Ford had since 1959 offered the F250, and since the mid sixties the Bronco, lateranbsp;...

Title:Strategy Moves
Author: Jorge A. De Vasconcellos e Sá
Publisher:Pearson Education - 2005

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA