Orange Empire

Orange Empire

4.11 - 1251 ratings - Source



This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature exporta€”the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industrya€”how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.Madison: University of Wisconsin Press, 1990. Bakker, Elna. An Island Called California. Berkeley: University of California Press, 1984. Balderrama, Francisco, and Raymond RodrAsguez. Decade of ... The Merck Manual of Medical Information .


Title:Orange Empire
Author: Doug Sackman
Publisher:Univ of California Press - 2005-02-07
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA