Marketing Higher and Further Education

Marketing Higher and Further Education

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.A manual for anyone wishing to market higher or further education.


Title:Marketing Higher and Further Education
Author: Paul Gibbs, Michael Knapp
Publisher:Psychology Press - 2002
ISBN-13:

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