CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals

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Elsevier/Butterworth-Heinemanna€™s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meaningsActivity 1.6 Extending knowledge Although space does not permit the inclusion of a full marketing-effectiveness questionnaire, ... An excellent example of a questionnaire-based marketing-effectiveness instrument is contained in P. Kotler (2005) Marketing Management, 12th edition. ... than authoritative) powers of a respected senior executive committed to building a marketing culture are essential here.


Title:CIM Coursebook 06/07 Marketing Fundamentals
Author: Frank Withey, Geoff Lancaster
Publisher:Routledge - 2007-07-11
ISBN-13:

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