A Virtual Love Triangle: Mainstream Online Dating Sites, the Companies that Own Them and Women Subscribers

A Virtual Love Triangle: Mainstream Online Dating Sites, the Companies that Own Them and Women Subscribers

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Since its inception in the mid-1990s, online dating rapidly has increased in popularity and the revenues of online dating companies have increased along with it. The purpose of this dissertation research was to study the relationships of power between mainstream online dating sites (specifically Match.com, JDate.com and eHarmony.com) and women users.Many Match.com partnerships - for example, with Mercedes-Benz - contribute to the commodification of romantic love, as discussed ... Barry Diller, owner of Match .coma#39; s parent company, LAC, said he wants to create the ultimate commodifiedanbsp;...


Title:A Virtual Love Triangle: Mainstream Online Dating Sites, the Companies that Own Them and Women Subscribers
Author: Stephanie Helen Blake
Publisher:ProQuest - 2007
ISBN-13:

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