A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City

A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City

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Subjects for the survey in this study were those who had memberships in any one of three fitness clubs during July 23rd, to July 30th, 2007. The researcher, after collecting questionnaires, codified the data. Five ways of analysis were used. Validity Analysis, Descriptive Statistics, Importance Performance Analysis, Paired t-test, and Independent t-test and Analysis of Variation were used for analysis.Relative Theories about Service Quality The definitions of service quality by researchers are included below. Scholars who have defined service quality are summarized in table 2. 1 . Table 2.1 The Definition of Service Quality Relativeanbsp;...


Title:A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City
Author:
Publisher:ProQuest - 2007
ISBN-13:

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